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| Direct China Book Printing marketing |
| Keywords: China book printing, book printing services, book printing company |
The preparation and mailing of brochures or leaflets direct to targeted specialist audiences forms a large part of the work of promotion staff in educational, academic, STM and professional book and journal China Book Printing publishers. The relevant audience could be teachers in schools, university lecturers and librarians, or business and legal professionals. Together with mailed subject catalogues (and to some extent reviews) it is the main promotional means by which these groups can learn about new and related backlist titles (monographs are normally promoted only once). Together with the editor, the promotion controller works out the scope of the market, the best approach, what kind of mailing piece is appropriate including email, the time it should be distributed (usually around publication) and to whom, i.e. which mailing list to use, within the allocated budget.
The controller writes the copy, often designs it, and carries through the production stages. Depending on the export arrangements, material may be mailed direct to libraries, teachers, academics and booksellers in selected countries. Other promotional material includes flyers or showcards which authors can distribute or display at conferences, exhibitions or other events
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