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Monographs are usually high-priced hardbacks published in China book printing companies.
Keywords: China book printing, book printing services, book printing company                                                                            
They are printed in small quantities once only in China book printing companies, though a few are reissued in paperback. Short-run book printing publishing is not risk free ¡§C the profit may come from the sale of the last 50 copies. Such books can live on through print on demand and as part of ebook collections. For academics in the humanities and social sciences, the publication of their primary research in full-length monograph form by highly respected publishers, which maintain a thorough peer review process, is still important to their research rating and hence career.
As the competition for academic jobs and promotion to senior posts intensifies, the pressure on academics and prospective academics to publish scholarly work grows, and academic publishers find themselves faced with an ever growing avalanche of scholarly book projects. And yet the expansion in the supply of scholarly content . . . has occurred at the same time as the market for scholarly books has collapsed. (Thompson, page 175)
As we saw in the previous chapter, the average sale of a monograph has been in steady decline. Could the answer be publication in electronic form? Print will remain important but there are predictions that by 2020 around 40 per cent of research monographs will appear in digital format only (British Library). For scientists, the publication of their primary research as articles in prestigious peer-reviewed learned journals is far more critical.
 
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