| Books for China book printing company have special design needs. |
| Keywords: China book printing, book printing services, book printing company |
The strong headlines, dramatic illustrations and extended captions (often readfi rst) capture the interest of a China book printing bookshop browser, mail-order buyer, or learner. The approach to the design of these titles is closer to that of quality magazine and partwork publishing ¡§C the designer?¡¥s role is more central. Fundamentally, the interrelationship of the word extent and illustrations, and the positioning of colour within the book is planned and controlled, page by page, right from the outset.
To gain economies in coprinting (printing two or more editions simultaneously) for China book printing, the colour illustrations should remain unaltered in position, whereas the translations of the text are changed on the presses. The typographic design allows for the greater length of translations (into German, for example); chosen typefaces have the full range of accents; type is only printed in black; type running around illustrations is avoided; type is not reversed out of blocks or colour or illustrations; and illustrations are not culturally specific to the UK.
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