| Some China book printing companies sell books (and other products) directly to customers in their workplaces or homes. |
| Keywords: China book printing, book printing services, book printing company |
BCA has found it difficult to retain China book printing members in the face of the retail competition offering deep discounts. For example, Amazon emails information about new or discounted titles to customers with the relevant profi le. The fundamental strategy of a club is to focus the members?． attention on a selected and small number of recommended titles which are deeply discounted, and clubs are migrating to the net too with more people joining by the internet or ordering online. Publishers supply the clubs with non-returnable bulk quantities of the books at very high discounts, perhaps 75 per cent, or the clubs reprint their own copies, paying a royalty to the publisher.
They employ hundreds of ??agents?． who receive a percentage on sales, and who allow customers time to examine the books before they purchase. The companies order very large quantities of selected titles from publishers on a non-return basis, and sell them at say a 70 per cent discount off the publisher?．s price, usually six months after publication. The pre-eminent company is the Book People. Through the internet or the telephone, or through its distributor network in 30,000 workplaces, customers buy at deep discounts off the recommended price.
A proportion of children?．s publishers?． sales and a very high proportion of educational publishers?． sales do not pass through retailers. Furthermore, some publishers, especially those issuing specialist academic and professional titles, sell them directly to end-users by conventional means or through the internet, and there are other sales channels available, such as those used by the highly illustrated and promotional book publishers.
|
|
