Although each investigation or the results may be different for each application, but it proved personalized printing has become a high response rate, faster response time, better content retention, more orders and larger order size way.
Said to be the main, this printing will generate higher revenues. Many customers have been reflected through the use of variable data printing to obtain a very tangible benefits and more income.
This is not just theoretical problems. Many of our customers can draw the same conclusion.
The degree of personalization
Personalization can be achieved in different degrees. At the most basic mode, static information remains the same, only the name and address of each letter is tailored according to different customers. This usually refers to the "Post the merger (MailMerge)" is applied. The most complex method is the application of personalized text and images are different, the length and size are also different. In between these two methods, you can also define a very different degree of personalization. The use of color is also to be considered, the basic personal applications only use white and black, more complex form of personalization include full-color. Research has identified a variety of different levels of personalization. Most VIP operations are merely a personal application of the basic "MailMerge" standard. However, although the results of each survey are slightly different, still can clearly draw the following conclusion: the more information embedded in the recipient information of interest to the reader more likely to read, remember this information, and according to information operations.
To outline the process for complying with Forest Stewardship Council's (FSC) Chain of Custody (CoC) Program and for book printers or book printing suppliers reference.
2.1 Corporate FSC Coordinator
2.1.1 Responsible for management of the program, which includes coordination of facility efforts to book printing suppliers.
2.1.2 Responsible for corporate-wide procedures and dissemination of those procedures to any affected facility of book printers.
2.1.3 Responsible for management of the audit program, including the coordination, planning, and execution of those audits as well as other reviews that may be necessary to insure that the facility FSC programs are adhering to the corporate program.
2.1.4 Responsible for all audits, including contracting and negotiating with any audit agency and book printers.
2.2 Division/Plant FSC Coordinator
2.2.1 Responsible for the facility FSC program involved in book printing suppliers.
2.2.2 Responsible for the facility procedures and dissemination of these procedures. Will also be responsible for the coordination between the corporate and facility programs.
2.2.3 Responsible for facility audit coordination with the Corporate FSC Coordinator, which shall include preparation for audits by external and internal auditors.
2.3 Sales heareafter shall comply with the provisions of this standard operating procedure for documenting customer requirements to hardcover book printing jobs.
2.4 Purchasing employees shall comply with the provisions of this standard operating procedure for completion of Purchase Orders of hardcover book printing jobs.
2.5 Receiving employees shall comply with the provisions of this standard operating procedure for doing incoming inspection, storage and handling of FSC paper.
2.6 Shipping employees shall comply with all the provisions of this standard operating procedure for storage, handling and final inspection of FSC orders.
2.7 Billers/Invoicing employees shall comply with the provisions of this standard operating procedure when invoicing customers.
2.8 Production employees shall comply with work in process provisions of this standard operating procedure.
2.9 Management shall ensure compliance to the provisions of this standard operating procedure.