As a factory specializing in book printing services in China, one of the things that I especially love about being in the promotional products industry is seeing the creative ways that businesses use them. What made the journal a huge success was the cover. The company took an actual photograph from the cab of one of their cranes sitting atop a skyscraper. Using a process called lenticular printing; the promotional products distributor was able to have the journal supplier create a 3-D image of the photo that made you feel like you were actually sitting in the cab of a crane. Naturally, the name of the crane manufacturer and the event also appeared prominently on the cover.
A very large industrial crane manufacturer was hosting a week long for its dealers and the dealers customers, featuring product demonstrations, training and educational seminars, etc. The company decided to give all of the attendees a spiral-bound journal so that they could jot down notes and ideas. They called in their local promotional products distributor and asked him for some creative ideas and, boy, did he deliver! A pizza parlor used promotional wall calendars to offer a discount to their customers. The imprint on the bottom of the calendar included an offer for a $2.00 discount if the customer brought in the previous month' s calendar sheet when they picked up their order. By doing so, the pizza parlor not only promoted their name, they added value to the calendar itself. Lastly, a restaurant printed their take-out menu on the back of a wall calendar- just the menu without prices. They then distributed the calendars to businesses in office complexes and industrial parks to give to their employees. That way, when employees started thinking about what they were going to order for lunch, the restaurant' s name, phone number and menu were within easy reach.
Typically, foil stamping is done in only 1 foil color. In this method of printing, a thick metal plate is used to stamp your personalization. The foil is supplied on a roll and as each folder goes through the foil stamping press, the foil is advanced after each impression or stamping since the foil is transferred from the roll onto the folder. In this method of printing, color registration is not the concern but rather the amount of pressure applied to the foil and the folder stock. If the pressure is too light, the foil stamped image may be blotchy or the type may be broken (gaps in the individual letters) .
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